Non Profit Advertising and Charity Marketing | Defero | Giving Back

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Giving Back

On a fundamental level, non-profits don’t always have the budget or resources to create the amount of awareness needed for their campaigns. In an effort of supporting good causes, we employ many of our digital brand management services in order to help them achieve heightened recognition in the community.

	Junior Achievement Junior Achievement of Arizona has been educating K-12 students about entrepreneurship, work readiness and financial literacy since 1957. With offices in Tempe and Tucson, the organization will engage over 72,000 students in programs in 2011. Junior Achievement of Arizona offers a learning experience for 5th and 6th graders called JA BizTown, in which Defero associates participate by helping students learn about the free enterprise system. In addition to JA BizTown, Defero hosts the "Golfer's Dream Day" Defero Invitational, an annual golf tournament which raises over $80,000 each year for the organization. Participation in the tournament ensures Junior Achievement students receive the educationthey need to contribute to their future success in the spirit of America's free enterprise system.
	National Kidney Foundation Arizona The National Kidney Foundation of Arizona (NKFAZ), formerly Arizona Kidney Foundation, is a 501(c)(3) organization that provides direct patient care for those suffering from kidney disease. In 2010, all state funding for NKFAZ was cut, meaning that the organization would need to be funded by donations in order to offer both patient assistance and education and cause awareness. NKFAZ approached Defero with the task of accomplishing the tremendous education endeavor through traditional and online marketing efforts. Defero’s strategic approach to campaign building began with developing one central platform, upon which all extensions and communication would be built. Thus, Defero and NKFAZ developed the “Kidney Success” moniker that would be the primary theme of all marketing extensions. From this platform, Defero developed traditional collateral, such as billboards and direct mail, as well as interactive elements, including web, email and social media collateral. By shedding light on kidney failure and kidney disease in a positive way, Defero was able to increase donations, as well as build awareness to the organization from donors and patients alike. Defero and the National Kidney Foundation of Arizona continue to grow and develop this relationship. The “Kidney Success” platform continues to run today and, most importantly, the organization continues to offer direct patient aid to kidney disease patients throughout Arizona.
	Executive Council Charities Executive Council Charities, an Arizona non-profit 501(c)(3) corporation, is an organization dedicated to serving the youth of the Valley community. Acting as an umbrella organization, Executive Council Charities has the goal of providing grants to programs and non-profit organizations focused on helping the youth of Arizona reach their full potential as productive, caring, responsible citizens. In order to raise funds, Executive Council Charities hosts events such as The Original Taste, the Holiday Classic golf tournament, and through programs such as Support Arizona Youth. Defero provides full brand management including logo and web design, brochure, stationery, and promotional materials design, as well as social media consultation. To learn more about Executive Council Charities and its events, please visit www.ec70phx.com.
	WellCare Foundation WellCare Foundation is a 501(c)(3) organization that provides free healthcare specifically to single working mothers and their children. Their integrated medicinal care benefits those who do not qualify for state assistance but do not make enough for needed healthcare services. WellCare bridges the gap for many of these moms and their children, helping them lead healthier lives. Defero provided its brand management services including logo design, print collateral, business set (including stationary, business cards, etc) and social media asset design. By providing the foundation with a new logo, Defero was also able to set a new style guide for the organization. To learn more about the WellCare Foundation, please visit www.wellcarefoundation.org
	Helping Hands for Freedom Helping Hands for Freedom is a non-profit organization dedicated to supporting military families facing injury and loss, and improving the lives of military personnel and their children as they transition to civilian life through employment, mentorship and leadership programs. Defero provides brand-related and web-based marketing guidance to support this charity, including the creation of collateral and social media consultation. To learn more about Helping Hands for Freedom and its mission, visit www.helpinghandsforfreedom.org.
	Moms On The Run Moms On The Run is a 501(c)(3) non-profit organization created by hard working, caring people of the Reno, NV community. They assist local cancer patients who are having a difficult financial time during treatment. Moms On The Run raises money to help these women keep rent current, buy groceries and pay for other living expenses. Every penny of the money raised stays in the Northern Nevada community helping those who truly need it. Local people helping local people.. Defero provides consultation services and marketing guidance to support Moms On The Run, including the traffic generation, analytics, fundraising and social media. To learn more about Moms On The Run, visit, www.momsontherun.info.