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February 16, 2012 |
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Imagine for a moment that you own a store. You construct your floor based on the userflow that makes the most sense to you, as the store owner. After a while, you notice that a large percentage of your store visitors navigate your store one way, and other types of visitors navigate your store differently. More importantly, you notice that most store visitors who actually purchase a product, typically follow a specific flow.
Would you, as the owner, continue to just let this happen,...
February 9, 2012 |
They say a journey of a thousand miles begins with the very first step. In 2012, we’ve definitely laced up the Asics® and strapped on the Camelbaks® as we venture out into an exciting, evolving landscape.
While you may have been pleasantly surprised to visit our newly redesigned, fresh-faced website, the largest changes lay in the foundations here at Defero. To ring in the new year, our team celebrated the culmination of six months of diligent efforts reformulating our very DNA,...
February 7, 2012 |
With ever increasing trends toward smart phone adoption, now more than ever, it's imperative to have a fully-functioning website tailored to mobile users. Rumor has it, 2012 will be a big year for mobile, and ignoring the trend could equate to missing out on a large chunk of potential customers.
The opportunities in creating a mobile site for your brand are endless, but to support our hunch, here are a few eye-opening facts reported by Steve Olenski of Business 2 Community (according...
January 23, 2012 |
New social networks are certainly buzz-worthy and Pinterest is no exception. The new image sharing site has caught the eyes of young female consumers, a demographic that is highly sought after. But is it just buzz-worthy because it's new, or can it actually provide some benefits for brands? The short answer -- it depends.
First things first, Pinterest is a little different from other social networks, especially for brands. It's not a broadcast mechanism, like Twitter or Facebook; rather...
January 13, 2012 |
Google makes some waves again, this time announcing the roll out of their latest Google+ integration, "Search Plus Your World." Although industry experts predicted this, it appears the search engine giant is using its force to propel Google+ into the social space.
So, what is "Search Plus Your World" and what does it mean to us marketers? When logged in to a Google account and searching, users will start seeing results heavily influenced by Google's social...
November 11, 2011 |
Earlier this week, Google unveiled Google+ Pages, which now allow businesses to have a presence on the Google+ Network. Not only did we test it out for ourselves by creating a Defero Google+ page, but we've been keeping an eye on this potential game-changer for quite some time.
At a glance, Google+ might seem like the shiny new toy in the social space, but before jumping to conclusions, keep the following facts in mind:
Since it’s June launch, Google+ has already reached almost 40...
July 8, 2011 |
We’re excited to welcome three new faces to the Defero Team’s always impressive intern layer!
Chase Berman comes to us from the University of Arizona, majoring in political sciences and minoring in business administration. As he heads into his senior year, he’s hoping to gain an advanced understanding of client relations, how to build full-surround campaign strategy and gain knowledge of the integrated advertising industry to prepare himself for his career in digital marketing...
July 1, 2011 |
In our industry, we’ve become accustomed to “game-changing” claims and buzzworthy launches, followed by rapidly free-falling decline, which is why we are already questioning the viability of Google+. Questions in regards to “Can Google+ Sustain Growth Beyond Early Adopters?” and articles that compare Facebook to Google+ either praise the “circle” enhancement of Google+, or ridicule the user experience – claiming it is a less-functional...
June 30, 2011 |
Defero has been selected as a finalist for twenty 2011 AMA Spectrum Awards! We are delighted and honored to be selected as finalists and to have the opportunity to share the exceptional work we do for our clients at this year’s awards show.
Historically, Defero has done exceptionally well at the annual AMA Spectrum Awards event winning Best of Show in both 2009 and 2010. For this year, the Defero team put together some amazing campaigns and projects with hard work for clients such as...
