+1 for Defero!

Earlier this week, Google unveiled Google+ Pages, which now allow businesses to have a presence on the Google+ Network. Not only did we test it out for ourselves by creating a Defero Google+ page, but we've been keeping an eye on this potential game-changer for quite some time. 

At a glance, Google+ might seem like the shiny new toy in the social space, but before jumping to conclusions, keep the following facts in mind:

• Since it’s June launch, Google+ has already reached almost 40 million users.
• Google+ is not just another social network; rather it’s a platform to create a social data layer that will impact nearly every Google product.
• Google+ will enhance the relationship between search and social while elevating the importance of social signals in search.

So, as marketers, this is what Google+ means for us:

• Higher ranked search results.
• Ability to segment markets.
• Create and target niche markets.

First and foremost, social search and your connections influence your search results. By sharing content on Google+, marketers can increase chances of higher search rankings. Secondly, we now have the ability to segment our market within Google+ and target accordingly. Through “Circles,” marketers are able to target those niche markets that we're looking to reach.

We know, there aren’t 800 million users on Google+, but it is definitely something to keep on the radar. Furthermore, you might benefit from claiming your brand page now, whether or not you plan on utilizing Google+ in the future.

To follow our news and updates, add Defero to your Circles - and give us a +1 while you're there!