Defero
‘Tis the season to celebrate all the hard work and endless hours the Defero team and Defero’s Clients have put into numerous award-winning projects and campaigns. Once again, I have to...
Monday morning: I wake up, pick up my phone, and start looking through emails. I sift through them quickly – deleting the ones that don’t hold my attention. I spot an email from an industry...
Tumblr Launches Mobile Ads Today In Big Revenue Push
via AdAge
Tumblr has launched mobile ads working with advertisers like GE, Warner Bros and ABC to place ads that look and feel like regular posts. Users of...
New Keyword Targeting Lets Twitter Ads Chase Purchase Intent, Similar To Search Ads
via TechCrunch
Twitter has now introduced keyword targeting for brands to be able to serve ads to users based on specific...
The Defero family has once again grown and gained a few new faces since the beginning of this year. We welcome Iliana Bulnes and Jessica Blakiston with open arms.
Iliana joined the family earlier this...
Don’t try escaping the mobile invasion because it’s only going to get stronger. Yes, having a mobile optimized website is critical, but there’s more to being mobile. Websites are just a piece...
I have some very exciting news to share. With our continued growth, we have created a new directorship in our client services group. As of September 1st, Summer Oliver has been promoted to Director, Account...
In this fast paced digital marketing day and age, relevant and frequent content site refresh is important for your brand to stay relevant and on top of the competition. It’s the standard. Taking our own...
With apologies to the PGA (and their agency - GSD&M's Idea City) . . . ‘These Guys are [really] Good.’
Each and every day, I am truly amazed at how energizing and enlightening it can be...
According to Merriam-Webster, the first known use of the word “creative” was in 1678. As members of the idea industry, we have to wonder if the definition of the word and the application of related...
They say a journey of a thousand miles begins with the very first step. In 2012, we’ve definitely laced up the Asics® and strapped on the Camelbaks® as we venture out into an exciting, evolving...
Giving Back
On a fundamental level, non-profits don’t always have the budget or resources to create the amount of awareness needed for their campaigns. In an effort of supporting good causes, we...
