Tumblr Launches Mobile Ads Today In Big Revenue Push
via AdAge
Tumblr has launched mobile ads working with advertisers like GE, Warner Bros and ABC to place ads that look and feel like regular posts. Users of...
New Keyword Targeting Lets Twitter Ads Chase Purchase Intent, Similar To Search Ads
via TechCrunch
Twitter has now introduced keyword targeting for brands to be able to serve ads to users based on specific...
With over one billion people on Facebook, it’s critical to build and reach the right audience. Great content makes for increasing engagement, but if you fail to build the proper audience – even...
#1 Search Funnels in AdWords Show Value for Every Click
via www.searchenginewatch.com
AdWords has vamped up their search funnel reporting. Those of us with conversions set up on AdWords know that...
Facebook recently launched their latest addition to the ever-changing social networking platform, “Graph Search.” As Zuckerberg describes it, the new feature is a sum of all connections...
The Opportunity
The National Kidney Foundation of Arizona tapped Defero to reinvent/rebrand their organ donation awareness program. With help from the Erma Bombeck family and legacy,...
The Opportunity
Right Guard requested Defero’s assistance in creating a digital campaign to support their sponsorship of UFC 155: Dos Santos vs. Velasquez. Defero was asked to...
On behalf of Right Guard, Official Sponsor of UFC 155, Defero created, developed and launched a Facebook campaign based around a single question: "What Would be the Most Xtreme Fight Ever?" By...
The Opportunity
Right Guard enlisted Defero to create an engagement campaign to support the partnership with USA Basketball, which included a sponsorship of “The Dream Team...
Twenty years ago, the legendary 1992 Dream Team made history in Barcelona, Spain. The Dream Team is not only remembered for its triumphant victories over the course of the ’92 Olympic Games, but also...
As most of you know, Facebook recently acquired new mobile platform, Instagram. This mobile application allows users to capture a moment, filter it and share with their social networks like Twitter, Facebook,...
Like many other digital marketers, team members at Defero have been anxiously waiting for the announcement of Facebook Timeline for Pages. Ever since the launch of Facebook Timeline for personal profiles, our...
