Social
#1 Search Funnels in AdWords Show Value for Every Click
via www.searchenginewatch.com
AdWords has vamped up their search funnel reporting. Those of us with conversions set up on AdWords know that...
Facebook recently launched their latest addition to the ever-changing social networking platform, “Graph Search.” As Zuckerberg describes it, the new feature is a sum of all connections...
The Opportunity
Right Guard requested Defero’s assistance in creating a digital campaign to support their sponsorship of UFC 155: Dos Santos vs. Velasquez. Defero was asked to...
On behalf of Right Guard, Official Sponsor of UFC 155, Defero created, developed and launched a Facebook campaign based around a single question: "What Would be the Most Xtreme Fight Ever?" By...
Twenty years ago, the legendary 1992 Dream Team made history in Barcelona, Spain. The Dream Team is not only remembered for its triumphant victories over the course of the ’92 Olympic Games, but also...
Like many other digital marketers, team members at Defero have been anxiously waiting for the announcement of Facebook Timeline for Pages. Ever since the launch of Facebook Timeline for personal profiles, our...
New social networks are certainly buzz-worthy and Pinterest is no exception. The new image sharing site has caught the eyes of young female consumers, a demographic that is highly sought after. But is it just...
Google makes some waves again, this time announcing the roll out of their latest Google+ integration, "Search Plus Your World." Although industry experts predicted this, it appears the search...
The Opportunity
A leader in the Consumer Packaged Goods industry, Right Guard has been one of the top Brands in the Antiperspirant and Deodorant category for fifty years. In January...
Services
Defero is a full-service integrated marketing agency, offering digital brand management solutions through a combination of marketing and technology. Today, online brand messages are shaped...
