New Keyword Targeting Lets Twitter Ads Chase Purchase Intent, Similar To Search Ads
via TechCrunch
Twitter has now introduced keyword targeting for brands to be able to serve ads to users based on specific...
#1 Search Funnels in AdWords Show Value for Every Click
via www.searchenginewatch.com
AdWords has vamped up their search funnel reporting. Those of us with conversions set up on AdWords know that...
The Opportunity
Right Guard requested Defero’s assistance in creating a digital campaign to support their sponsorship of UFC 155: Dos Santos vs. Velasquez. Defero was asked to...
As most of you know, Facebook recently acquired new mobile platform, Instagram. This mobile application allows users to capture a moment, filter it and share with their social networks like Twitter, Facebook,...
Once again, Twitter is making changes to its advertising platform. After recently announcing the integration of Promoted Tweets into both the iOS and Android mobile platforms, Twitter is ready to roll out the...
Maybe you're not a sports fan, but you don't have to be one to be familiar with the new term "Linsanity." It might not actually be a real word, but it is the latest rage across all social media...
The Opportunity
Right Guard came to Defero looking to develop and execute a strategic digital marketing plan promoting Right Guard’s new body wash line. In order to leverage...
The Opportunity
The National Kidney Foundation of Arizona (NKF AZ) looked to Defero to recharge their brand and increase awareness. With a hefty donations goal, NKF AZ wanted to...
