Defero, LLC (Defero) is committed to protecting your privacy and providing you a powerful and safe online experience. This Statement of Privacy applies to Defero’s website and governs data collection and use at all ancillary Defero sites and services. Please read the complete Statement of Privacy to learn additional details about how some of these sites and services protect your personal information.
Collection of your Personal Information
On Defero’s website we may collect personally identifiable information that you volunteer to provide, such as your email address, name, or telephone numbers via our ‘contact’ form. At other sites, anonymous demographic information is collected that is not unique to you, such as zip codes, age and gender. Some sites collect a combination of the two types of information.
Defero automatically collects information about your computer hardware and software, as do other Internet entities. This information may include your IP address, browser type, domain names, access times and referring website addresses. This information serves to provide operational and statistical feedback.
Our website collects site usage information (not personally identifiable) for the purposes of improving our website content and user experience. The type of information we gather can include the following.
Google Ads, Bing Ads, LinkedIn Posts/Ads and/or DoubleClick.
Personal Data: Cookies and data usage.
Facebook Audience Network, Facebook Ads:
Personal Data: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data
HotJar:
Personal Data: Cookies, Usage Data
Analytics:
Google Analytics, Google Tag Manager, GAID, Adobe Analytics, Google Analytics with anonymized IP and Salesforce Analytics Cloud
Personal Data: Cookies and Usage Data
User ID extension for Google Analytics, GID:
Personal Data: Cookies; this registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Email:
Defero will integrate your data into the Emma Email eCRM platform for use with future email deployments.
Opt-Out of Analytics Tracking:
You can choose to opt-out of having website activity logged by clicking here.
You may also contact Billy Neal, Sr. Director of Development, (bneal@deferousa.com) regarding questions about the use and storage of your personal information.
Use of your Personal Information
Defero keeps track of visits to the Defero website and pages in order to deliver customized content, and gauge the popularity and efficacy of sites, sections, and services.
When you request information from Defero, you are asked to provide contact information that is collected and used for the purpose of responding to your request. The contact information collected may include your name, office or mobile telephone number or email address. We, or any 3rd Party trusted partners acting solely on Defero’s behalf, may use this information to contact you through various means, including phone calls, text messages, digital and social media marketing, e-mail, and postal mail related to the services we offer.
Defero does not sell, rent, lease or lend its sales leads or job applicant lists to third parties. Defero may share data with trusted partners to help us perform statistical analyses. All such third parties are prohibited from using your personal information, except to provide needed services to Defero and they are required to maintain the confidentiality of your information.
Defero will not disclose your personal information, except as required to do so by law, or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with any legal process served on Defero; (b) protect and defend the rights or property of Defero; or (c) act under exigent circumstances to protect the personal safety of users of Defero, its website or the public.
Use of Cookies and Web Beacons
A “cookie” is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a Web server in the domain that issued the cookie to you.
The purpose of a cookie is to tell the Web server that you have returned to a specific page, which helps Defero recall your specific information on subsequent visits.
A “Web beacon” is typically a small transparent graphic image that works with cookies to count and recognize users and track movement from point to point within a server network.
Defero’s website uses cookies to help you personalize your online experience. When you return to the Defero website the information you previously provided can be retrieved so that you may use the features that you may have customized.
You can accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.
Security of your Personal Information
Defero secures your personal information from unauthorized access, use or disclosure. Defero secures the personally identifiable information you provide on computer servers in a controlled environment protected from unauthorized access, use or disclosure.
Our data storage practices follow strict security policies in terms of access, storage type and retention periods. Data is always transferred over secure protocol and when applicable data is additionally stored encrypted at rest. Defero may store your personal information in perpetuity unless you have requested your information be deleted from our databases.
Only employees with job specific, need-to-know data requirements are allowed access to raw data”
Changes to this Statement
Defero may occasionally update this Statement of Privacy and encourages you to periodically review this Statement to remain informed of how Defero works to protect your information.