Interactive Digital Advertising and Marketing Solutions and Services

Creative

Big ideas and innovative user experiences are what help drive your customized strategy to your customer within the digital marketplace. Our creative team at Defero blends proven experience with fresh talent to deliver engaging campaigns that produce measurable results.

• Brand Identity: From developing an emerging brand to rebranding an existing product, Defero elevates the image your business projects. We endeavor to cultivate and cement the bond between company and consumer.
   
• Design: From new logos to collateral (both on- and off-line) to entire websites, the Defero creative department is ready to take your company to new heights with their cutting-edge designs.
   
• Messaging: As your business’s campaign begins to develop, the creative minds at Defero will create engaging, strategic, targeted, and unique messaging to propel your brand, product, or services to new heights.
  

Interactive

Where creativity and technology coincide. Content, collaboration and community now define the networks of decision makers, those capable of buying, influencing, educating and connecting others. In order to harness the influence of these decision makers, you need a team that knows how to reach out and touch them. Defero’s Solutions Architecture (SA) Team creates and implements online experiences that include everything from eLearning to social media.

• Email:  The experts at Defero utilize electronic customer relationship management services (eCRM) to develop, deploy, and analyze email activity to monitor the effectiveness of the communication, as well as segment audiences to provide the most relevant information.
   
• Social: From monitoring and managing your brand's social media accounts to developing engaging promotions across all social channels, Defero's team can speak to, reach and incent behavior among your target audience.
   
• Search: Defero’s team is well versed in search engine marketing (SEM) tactics; specifically, on- and off-page search engine optimization (SEO) as well as paid search efforts. 
   
• Mobile: In order to expand your brand's footprint on a rapidly growing medium, Defero's mobile marketing experts can spread your message with an mobile-optimized website, application development, or an SMS campaign.
   
• Online Media: To attract the right consumers to your brand's content, Defero's paid media experts implement display advertising, rich media placement and retargeting solutions in online media campaigns.
   
• Analytics: Defero dives deep into the data of your brand's online solutions in order to see what's working and what's not, constantly evolving and optimizing the effots to reach goals and objectives. 
   

Technology

Most of our clients care more about results than whether we use a particular platform or another. Truth is, to deliver the results our customers demand and expect, we need to carry a big tool chest and know-how for delivering technology-based solutions that work. 

The Solutions Architecture (SA) team at Defero assembles technology and creates the strategic framework to compliment your existing infrastructure, while laying a foundation for the emerging technologies of tomorrow.

• Webware & Software
   
• Management Systems (CRM, CMS, LMS, etc)

• Managed Email Services
   
• Social Media Applications
   
• Mobile Applications
   
• Custom Database Solutions

• Reporting & Dashboard Tools

• Requirements Analysis

• Systems Integration

• CDN & Media Delivery