Defero’s collaboration with Knoodle for the Arizona Kidney Foundation made headlines Wednesday, Nov 12th in the Phoenix Business Journal. Check out the article here highlighting the convergence of traditional and digital marketing.
Posted by Jess Peet / November 2008
Defero is happy to add Rick Woods to the team as a New Media Developer. We look forward to adding Rick’s experience of more than a decade in design and digital development to further round out ID2 team’s already impressive skill set. Welcome Rick!
Posted by Jess Peet / November 2008
Defero is proud to announce that Eric Snelz, our Chief Sales Officer, has accepted a position on the Board of Directors for Helping Hands for Freedom, a nonprofit organization that supports military families and provides mentorship and leadership programs for children. Eric’s commitment to helping our community reflects one of Defero’s core values and we proudly commend him on his dedication to helping others.
Posted by Jess Peet / October 2008
Defero continues to make their mark on the casino industry, this time through a partnership with 7 Cedars Casino. The western Washington casino is working with Defero to revamp their website to include a content management system featuring everything from an interactive calendar and Flash elements to Players Club integration. 7cedarscasino.com is scheduled to launch in early 2009.
Posted by Jess Peet / October 2008
Defero is partnering up with Knoodle, another Phoenix-based agency to launch a new Web site for the Arizona Kidney Foundation (AKF). The new Web property will serve as an interactive information portal and will assist AKF (an affiliate of the National Kidney Foundation) in their continuing efforts to provide financial assistance to Arizona’s chronic kidney disease patients and their families. Defero is excited to work alongside Knoodle to bring this site to life for a worthwhile local non-profit. The new site will launch in mid-November at AZkidney.org and knowyourGFR.org.
Posted by Jess Peet / October 2008
Defero furthers their marcomm relationship with Atronic Americas by launching an extremely efficient, custom-built “Print-On-Demand” system. The gaming giant will utilize this web-to-print platform for ordering game slicks, promotional materials, and other collateral print needs through Defero’s centralized system. Global branches, remote offices, sales locations, and even individual associates will have their orders printed and fulfilled at breathtaking speeds, and all will track to central accounting.
Posted by Jess Peet / October 2008
As part of a new parternship with Kahala, Defero is happy to announce the launch of iMix America, a Cold Stone Creamery National Campaign focusing on the use of social and viral techniques in the QSR (Quick Serve Restaurant) marketing arena. iMix America pairs high school contestants with local Cold Stone stores, creating a national competition. Consumers can get an iMix code after purchasing a Cold Stone creation and vote for contestants and their personalized creations online. Votes are streaming in and the winner of the ’sweet’ grand prize valued up to $30,000 will be announced January 1, 2009.
Posted by Jess Peet / September 2008
On July 31st Defero President Mickey Lucas was invited to speak on the subject of digital media and its role in today’s marketing schema at Herbstfest in Primm, NV. Herbstfest is a quarterly gathering of marketing and senior management from Terrible’s Gaming properties around the country to share ideas and vision for future planning. Mickey spoke to 40 managers and directors. Defero is poised to assist Terrible’s corporate in their digital efforts moving forward.
Posted by Jess Peet / September 2008
Defero is excited to have extended tenure to Marquis Arriaga as an Associate New Media Designer on our ID2 team. Marquis has been an intern with Defero for almost a year and we look forward to great things from him moving forward. Welcome Marquis!!
Posted by Jess Peet / September 2008
Through a collaborative partnership with Marshall Fenn, Defero has been awarded a web services agreement to overhaul Casino Rama’s website, one of the largest Casinos in Canada. The project will encompass a wide variety of features and Web 2.0 tools. Working with Casino Rama helps bolster Defero’s burgeoning business with the casino operator vertical.
Posted by Jess Peet / September 2008
Defero has once again tapped our pipeline of local talent by drawing another one of the best and brightest from Arizona State University’s W.P. Carey School of Business. Jessica Peet will bring her strong academic background and Fortune 500 experience to the digital world this fall as a Marketing Services Intern.
Posted by Scott Patten / August 2008
Disaboom is the most comprehensive online resource for people with disabilities. Defero launched a targeted B2B digital mail campaign, prompting businesses to list their products and services on Disaboom.com, to add even more depth to an already valuable resource.
Posted by Kate Thompson / August 2008
The Northwest Indian Gaming Association invited Defero President Mickey Lucas to sit on an expert panel discussion on ‘E-Marketing Solutions’ at the Northwest Indian Gaming Conference in Shelton, WA. This expert panel offered various digital solutions to over 50 marketing professionals from 25 different Indian gaming properties in Washington, Oregon, California and Arizona.
Posted by Scott Patten / August 2008
Defero enables Speks Creative, a Scottsdale-based firm, to offer its clients innovative marketing mechanisms. Defero eagerly anticipates an ongoing relationship with Speks, which offers full-service graphic design and superior printing solutions.
Posted by Scott Patten / August 2008
Extending its reach to the Midwest, Defero joins forces with Regis Marketing, a leader in promotional programs. Regis Marketing Group is known for its broad experience in designing and executing cost-effective incentive programs for a variety of clients. As RMG sets the tempo, the duo sets out to provide clients with the highest quality marketing programs.
Posted by Scott Patten / August 2008
Committed to delivering the highest quality service to our clients, Defero proudly welcomes our new Senior Account Manager to the team. With her years of experience as the US Store Level Marketing, Public Relations and Research Lead at Starbucks, Valerie Carlborg will steer Defero to even greater heights.
Posted by Scott Patten / August 2008
Latino Future Magazine, a Phoenix-based publication dedicated to embracing and celebrating Latino culture, leveraged Defero’s design and development capabilities to enhance its Web presence. Their new Web site serves as an all in one portal for the best in Latino nightlife, business, culture and community.
Posted by Scott Patten / August 2008
Location, location, location! Our insatiable need for water features and an atrium finally got the best of us. Our new office near 12th Street and Camelback is the perfect springboard location to further our Phoenix business relationships and better accommodate our out-of-town clients. Our beautiful new building features unique modern architecture and the city’s greenest courtyard. Please stop by our new desert oasis at:
4450 N 12th St
Suite 260
Phoenix, AZ 85014
Posted by Scott Patten / August 2008
In the perfect marriage of traditional and digital marketing, Defero shows its capacity for delivery. Kernacopia, a traditional, full-service marketing agency out of Columbus, Ohio calls on Defero for digital support as it enters the realm of Web 2.0.
Posted by Scott Patten / July 2008
Green has always been our favorite color. Nevada-based marketing collaborative, SmartBrand, takes advantage of Defero’s integrated platforms for cross-media delivery. Defero is proud to work toward environmental causes with SmartBrand, whose focus on green initiatives through Project Ecobrand helps eco-conscious organizations strive for brand strength. SmartBrand clients include Porsche™ cars and the University of Nevada, Las Vegas.
Posted by Scott Patten / July 2008
Defero moves to the head of the class as it teams up with School 2 Parent/First Hour, a Colorado-based company dedicated to keeping parents informed about their most precious assets. By creating a digital copy of its newsletter, School 2 Parent will be able to reach a much broader audience and provide valuable advertising dollars for the school districts.
Posted by Scott Patten / July 2008
Real World Marketing and Defero team up against the evil force of rising gas prices by designing a micro site with suggestions on how to increase your MPG (miles per gallon). The micro site contains valuable gas-saving techniques and a handy—if not terrifying—national average gasoline price ticker.
Posted by Scott Patten / July 2008
Defero continues its efforts to support local nonprofits. PartnerUp Arizona™ reached out to Defero for the creation of its new Web site. It is the first and only affiliate to have its own Web site in the Partnership for a Drug-Free America national organization. The dedicated Web site will offer visitors one-click charitable access, expediting the process of donating to a worthy cause. Defero is extremely proud to discount its resources for a cause that affects the community so profoundly.
Posted by Scott Patten / July 2008
Live from New York it’s Monday night! Defero ventured to the Big Apple to donate Webcasting and video expertise at the International Cyber-bullying conference. Defero was live, Webcasting the keynote speakers and taping much of the breakout sessions. Using the InterCast Interactive Interface allowed Defero to accept questions from a cyber audience. Microsoft and Verizon helped promote the cutting-edge event, and the Today Show was onsite to cover the conference.
Posted by Scott Patten / July 2008
Defero continues on its quest for world domination. On May 21, Defero representatives attended the 50th annual AMA Phoenix Spectrum awards and were delighted to receive a first-place prize for integrated multimedia. Feel free to come by and admire the beautiful trophy.
Posted by Scott Patten / July 2008
A quick shuffle through Defero’s MarTech™ Deck will reveal the meaning behind words like scrum, AJAX, and vlog. The deck is available in hard copy or digitally on the Defero Web site. The deck’s innovative design will be evident in future projects. At long last, a guide to deciphering Web 2.0!
Posted by Scott Patten / July 2008
A recent convention in Gettysburg taught more than American history. Hosted by Hinda, the convention showcased the work of marketing firms around the country. Defero has entered into strategic partnership talks with several of the attendees.
Posted by Scott Patten / July 2008
Defero is pleased to welcome two new marketing services interns, Melissa Berglund and Elizabeth Coppinger. Elizabeth and Melissa are currently juniors in the highly esteemed Eller College of Management at the University of Arizona. Melissa’s background in Photoshop, Illustrator, and InDesign will undoubtedly be a tremendous asset as we move forward, while Elizabeth brings creative-writing experience to Defero. We can’t wait to see what they can do!
Posted by Scott Patten / July 2008
Defero continues their knowledge exchange internship program by extending a position to Marquis Arriga. Marquis’s graduate experience and educational background will add depth and a fresh perspective to Defero’s ID2 team. As a recent graduate of the Art Institute of Phoenix with a major in Media Arts and Animation, Defero is honored to add yet another skilled talent to the ID2 crew. Welcome aboard Marquis!
Posted by Kate Thompson / April 2008
The Midwest Training Center is the largest Arabian breeding operation in the world and the busiest importer and exporter of Arabian horses in the United States. Defero and Midwest installed a sophisticated Web camera system in its foaling stalls to allow their staff to monitor the mares and to give clients access to the live foal births. Midwest consulted with Defero to make the Midwest foal camera a live feed for the public, providing technological expertise while granting global access.
Posted by Kate Thompson / March 2008
Defero has successfully completed another knowledge exchange enterprise with ASU’s W.P. Carey School of Business. With the start of a new semester brings two new talented business students to continue the Marketing Services Internship. Congratulations Ashley Moore and Shawn Fowler! You have been handed the baton that carries exemplified success here at Defero and will take Defero once again back to the classroom.
Posted by Kate Thompson / February 2008
Defero extends a warm welcome to Jim McLeester who has recently signed on with our sales division. Jim is Director of Business Development and brings with him a strong understanding of our market, not to mention best practices and techniques which will only carry Defero further into 2008 with an unbeatable sales force. Welcome Jim!
Posted by Kate Thompson / February 2008
Welcome to the real world, Scott Patten! Defero would like to congratulate Scott on his graduation from the prestigious Arizona State University, W.P. Carey School of Business this past December. His tremendous efforts as a Marketing Services Intern landed Scott a full time position as a Defero associate. Scott is joining the ranks within Defero’s Solutions Architecture team as a Business Analyst. Let’s see what ladder he’ll jump next.
Posted by Kate Thompson / February 2008
Defero’s very own Director of Media Operations, Ski Romagnoli, was front and center broadcasting the reveal of the new Dodge Challenger live from the 2008 Chicago Auto show. Defero Interactive’s custom-built Webcast platform supports the cross media goals for Dodge’s marketing initiatives, allowing their customers a seamless user experience to “feel the rush” of the new, iconic Challenger.
Posted by Kate Thompson / February 2008
The “greatest show on grass” has come and gone with yet another record-breaking attendance for the 2008 FBR Open. Defero produces their annual client appreciation extravaganza on the famed 16th hole, bringing in clientele and ecosystem partners from all over the country to share our warm and sunny environment while watching the infamous fans at the 16th carve up the PGA’s best with ruthless boos for those not finding the green. We’ll no doubt be there again next year, so let us know if you would like to take part…tickets will be hard to come by.
Posted by Kate Thompson / February 2008
Defero’s Chief Executive Officer, Eric Brandt, attended the International Casino Exhibition (ICE) for Gaming and Gambling manufacturers in London this past month. Defero and current clients within the gaming vertical conducted strategy sessions during the week long summit, providing Defero a unique perspective and better insight into this arena. We’re told the trip went off without a hitch.
Posted by Kate Thompson / February 2008
Our recognized subsidiary, PrCast.tv, launched a Chrysler press conference via an advanced newscast application to connect Chrysler’s customers, partners, and employees during the North American International Auto Show. This customized environment bridges the divide between those customers and important ecosystem members who are present for the press conference and those who cannot physically attend. With the expertise of PrCast.tv’s Director of iBroadcast Operations, Ski Romagnoli, Chrysler successfully unveiled a new breed of performance automobile known as Dodge ZEO.
Posted by Kate Thompson / January 2008
Defero kicks off the New Year with a new look! You may have noticed our site’s facelift and we encourage you to thoroughly check it out. We will be introducing new enhancements, fresh content, and much more in the year to come.
Posted by Kate Thompson / January 2008
Representing Defero Interactive - Defero’s prized subsidiary, Ski Romagnoli shoots a live Webcast on behalf of Jenny Craig at the Beverly Wilshire Hotel using a convergent Webcast platform to deliver a seamless audience experience with an archived solution mechanism allowing for a more desirable interaction.
Posted by Kate Thompson / January 2008
Welcome aboard Andy Parnell! As Executive Director of Solutions Architecture, Andy leads the Defero pack in progressive thought processes through the confluence of his tech, marketing and public relations skill sets. Andy’s prestigious marketing and solutions architecture background will parlay our creative design team with our sales and solutions architecture networks to provide turnkey solutions for our clients. Andy will also be heading up the emergence of Defero’s ecosystem; a holistic approach to tapping the very best in partner solutions to lend a broader suite of services to our ever-expanding customer base.
Posted by Kate Thompson / December 2007
Defero warmly welcomes Amelia Crannell to be part of our winning structured Interactive Design & Development (ID2) team and officially join Defero’s growing ecosystem as New Media Designer. Her learning knowledge and exceptional work ethic expedite our design processes to better serve our clientele.
Posted by Kate Thompson / December 2007
Defero Interactive is now the proud total-solution Webcast provider of the North American International Auto Show (NAIAS) through a partnership with Televideo Studios in Detroit. Official press days will commence on January 13th and run through the 15th. Defero Interactive will be offering a variety of both Webcasting and full production solutions to all the major auto manufacturers.
Posted by Kate Thompson / December 2007
The first live Webcast in a series of 12 for the new Chrysler Corporation began on November 26th. Defero Interactive (featuring the PRCast platform) produced and managed this event with a quick turn-around for another live Webcast on the 28th for Johnson & Johnson.
Posted by Kate Thompson / December 2007
Defero is now offering more solutions for our clients with the addition of our promotional products division. After receiving final licensing from the renewal and accreditation process, we can now offer clients more affordable options to supplement promotional and marketing campaigns.
Posted by Kate Thompson / December 2007
Defero is eminently enthused with the sales team for such wide success at the Global Gaming Expo (G2E) convention in November. While proudly supporting and growing our relationship with current gaming conglomerates, Defero reached out to other gaming establishments to position “Martech” solutions geared toward innovative communications.
Posted by Kate Thompson / December 2007
Defero is proud to continue their commitment to great causes, as they assist the California non-profit House of Dreams in facilitating one of the largest raffles in the state of California. A strong strategic email campaign has left both House of Dreams and Defero delighted at the impact that the raffle has had on dozens of important and worthwhile charities.
Posted by Kate Thompson / November 2007
Defero’s ecosystem improves with the addition of a key asset, as Daniel Pate signs on as Director of Interactive Design & Development (ID2). A veteran of the convergent media world, Dan brings his seasoned skills as a Web designer and developer to drive Defero in new, unprecedented directions with his deft thought leadership and ingenuity.
Posted by Kate Thompson / November 2007
Congratulations Shane! After a short period, Shane Connor has established tenure with Defero and brings his noteworthy design talents and leadership skills to Interactive Design & Development (ID2). Look for great things out of this New Media Designer.
Posted by Kate Thompson / November 2007
Defero offers a turnkey solution to help YourBuyer Worldwide launch a global viral campaign highlighted by an incredibly powerful video on globalization. This campaign has brought tremendous success to YourBuyer’s corporate communication initiatives, touching inboxes in every corner of the globe. Defero’s campaign for the global purchasing company is living proof that Thomas Friedman sure had it right in The World is Flat.
Posted by Kate Thompson / November 2007
Trident Interactive and Defero enter into a strategic partnership to offer top television networks- FOX and ABC- a new innovative method of merchandise promotion and trade for their well-known network programs 24, Lost, and Family Guy. Defero and Trident focus on fan loyalty through managed email operations and increased site optimization.
Posted by Kate Thompson / November 2007
Defero’s very own, Mike Rodgers is an honored guest speaker for the Interactive Web Design students at the Art Institute of Phoenix. Mike participates in this lecture series by giving the students valuable advice on how to attain an internship and a job using their learned knowledge.
Posted by Kate Thompson / November 2007
Defero engages in a knowledge enterprise with the Art Institute of Phoenix, gaining accomplished students as interns on Defero’s Interactive Design & Development (ID2) and allowing them to grow into the Defero structure.
Posted by Kate Thompson / November 2007
Defero advances Shasta Pools into the interactive world with a mixed media CD-ROM and leading interface design. Shasta Pools can now use new media as a launch pad for their sales strategies and customer initiatives.
Posted by Kate Thompson / November 2007
Defero continues its interactive endeavors with the gaming universe as it teams with Konami Gaming, Inc., a global leader in progressive casino games and management systems. Defero has helped Konami to unveil a fresh new Web site and begin strategic e-marketing planning- helping Konami use next-generation technologies to achieve greater acquisition, loyalty, and retention with their player and casino audiences.
Posted by Kate Thompson / November 2007
Defero supports our honored soldiers by contributing to the organization Freedom Is Not Free and maintaining their newsletter efforts once again with a structured deployment in October. Defero has helped this reputable organization garner more than $10,000 in donations for the soldiers and the families of fallen and wounded soldiers.
Posted by Kate Thompson / November 2007
The acclaimed, fast-growing title insurance and escrow service provider, Thomas Title & Escrow, has retained the expertise of Defero to revamp their Web presence to be as attractive and innovative as the business itself.
Posted by Kate Thompson / November 2007
Defero and the printing communication behemoth O’Neil Printing, have joined together to offer their clients a unique, unprecedented solution for digital press strategies and online ordering systems.
Posted by Kate Thompson / November 2007
Zig Ideas, an advertising agency focusing in ideation behind the scenes of the top dogs on Madison Avenue, has partnered with Defero on an initiative for WMS Gaming and sees the value of Defero’s powerful arsenal in the interactive realm for future initiatives.
Posted by Kate Thompson / November 2007
Defero extends its expert solutions for the creation and implementation of an exclusive advertisement campaign for the Clements Agency, an insurance and bond specialist.
Posted by Kate Thompson / November 2007
Defero helps The Equitable Real Estate Company shift the real estate open house paradigm. Equitable is truly a pioneer in the open house market with the creation of Open House Live™, a portal for real estate agents to hold virtual open houses to interact live with their prospective clients and offer a range of homes through a wide MLS database.
Posted by Kate Thompson / November 2007
SmartBrand, a strategic marketing and media production agency, utilizes Defero’s convergent media know-how and skilled execution practices to bring their clients into Defero’s interactive marketing niche of managed email. Between Defero’s best practices and SmartBrand’s successful strategic planning, we are administering an award winning marketing campaign showing a triple-digit return on investment.
Posted by Kate Thompson / November 2007
Ski Romagnoli, director of Defero’s subsidiaries - Defero Interactive and PRCast.tv - airs a newscast in Detroit for Daimler Financial Services using a Webcast platform that allows a global live transmission and an archived solution for all leadership personnel involved.
Posted by Kate Thompson / November 2007
Bally Technologies, Inc. employs the services of Defero Media to design the information architecture for a custom learning management system (LMS). Bally will be able to produce content courseware centrally, and deploy to their global organization with ease. A suite of Web 2.0 technologies will allow the innovative juggernaut to constantly adapt the application to changing topical needs.
Posted by Kate Thompson / October 2007
Defero designs “real estate e-marketing in a box” for the acclaimed Summit at Brian Head outside of Las Vegas. Micro-targeted email programs, events, open-houses, and registrations are facilitated seamlessly with Defero’s marketing technology.
Posted by Kate Thompson / October 2007
Aristocrat, Bally, and WMS unite to throw the biggest bash of the year in Las Vegas at the Global Gaming Expo. Defero provides a turnkey event management system allowing the gaming companies to electronically invite, register, credential, and allow access to the event at the House of Blues Mandalay Bay. Branding is extended to printed materials, promotional items, and even cigar bands!
Posted by Kate Thompson / October 2007
Defero releases its most pioneering e-learning application to date, allowing Dr. Fred Johnson of InitiativeOne to offer companies a competitive advantage through a new, innovative online leadership and team building platform – customizable to each client’s particular needs.
Posted by Kate Thompson / October 2007
Defero Interactive travels to New Jersey to deliver a live interactive Webcast for Acuvue, Inc. As part of Johnson&Johnson’s Olympic Marketing program for the Beijing 2008 Olympics, Defero Interactive produced and delivered a live global interactive Webcast for Acuvue. Using a fully mobile production team and Defero’s own InterCast platform, Defero Interactive produced a live global Webcast hosted by Carol Allen and Dr. Howard Purcell from Acuvue introducing “AchieveVision” program and how it applies to marketing and sponsorship efforts for the upcoming Olympic Games in Beijing 2008.
Posted by Kate Thompson / September 2007
Defero and gaming conglomerate Atronic Americas enter into a strategic alliance to develop new marketing machines to further enhance their customer and casino communication initiatives.
Posted by Kate Thompson / September 2007
Defero dips into the local neighborhood community by providing restaurants an avant-garde approach to their marketing efforts. North Scottsdale’s Sushi Satori and Caffe Portobello are now known not only for their great cuisine and community flare, but inventive style through viral email campaigns and loyalty programs.
Posted by Kate Thompson / September 2007
Defero and 1st Hour Communications team up to bring parent communication for education into the digital age by implementing school district-specific, online educational newsletters to connect parents with their children’s education and valuable resources. The program will serve over 80 school districts and will bring money back to the classroom from corporate sponsors, who enjoy behaviorally-targeted advertising benefits.
Posted by Kate Thompson / September 2007
The Hispanic Women’s Corporation successfully captures thousands of women’s attention for the annual Hispanic Women’s Conference in downtown Phoenix with the hand of Defero’s promotional marketing campaign. Defero and HWC continue their relationship through a monthly email marketing campaign consisting of multiple, targeted email publications and with Web 2.0 site enhancements.
Posted by Kate Thompson / September 2007
Preparing for the Global Gaming Expo, WMS creates the “Road 2 G2E®” by employing the inventive talent of Defero and Zig Ideas to initiate a six week long campaign. Defero pioneers the methodology and environment in which “on-brand,” addictive AdverGames are deployed, and also maintains a weekly progressive email campaign unique to each promotion of WMS’ revolutionary product line. The new-to-world program has received early industry accolades for its deft pairing and innovative execution of: interactive video, 3D environment creation, FLASH®, artificial intelligence, and multi-platform deployment.
Posted by Kate Thompson / September 2007
As a fourth year Web and Interactive Media Design student at the Art Institute of Phoenix, Shane Connor joins Defero as a New Media Designer. With a BA in Graphic Design from New York, he has traveled the distance to continue his design education and be apart of an award-winning Interactive Design & Development (ID2) team.
Posted by Kate Thompson / September 2007
With continued efforts to aid WMS in promoting its newest product lines, Media introduces the latest in Community Gaming™: Press Your Luck™ Big Event™. This exciting product launches via a managed email campaign with a call to the product’s own microsite based on the infamous Press Your Luck™ Whammy character. Customers are even encouraged to create their own customized Whammy T-shirt! Defero constructs an interactive video theater, a creative set that brings the audience “inside” the TV/computer, and manages the turnkey fulfillment of the promotional items.
Posted by Kate Thompson / September 2007
Nick Harrell brings his inventive 3D modeling and animation techniques to Team Defero. Defero continues to pursue “next-gen” Web interface construction.
Posted by Kate Thompson / August 2007
Continuing our successful knowledge exchange internship program, Defero has recruited Scott Patten and Anna Willis into the Marketing Services department. They reign from the respected Arizona State University W.P. Carey School of Business and, everyday, they continue to construct the bridge between Defero and academia – allowing for unique access on both fronts.
Posted by Kate Thompson / August 2007
Kate Thompson has climbed the ladder at Defero by successfully completing Defero’s progressive internship program to take on a new role as Client Advocate. She has proven herself as an asset to the team and as an innovative thinker in account flow and process.
Posted by Kate Thompson / August 2007
Defero shifts the corporate presentation paradigm by bringing WMS Gaming, a pioneer in its industry, to the next level with the successful launch of its Casino Evolved campaign. This campaign offers casino customers a virtual reality on the future of gaming and the current and past success of the progression of WMS’ product line in an interactive, “next-gen” 3-Dimensional environment.
Posted by Kate Thompson / August 2007
Almost three years after the Tsunami disaster, the repercussions are still horrific. Defero aids the Tsunami children in their fundraising efforts through creative use of mixed media.
Posted by Kate Thompson / July 2007
Welcome aboard Jim Bullock! A veteran in new market explorations and channel management, Jim Bullock brings his storied résumé to his post as Business Development Manager, Midwest Region.
Posted by Kate Thompson / July 2007
PRCast.tv debuts in North America. Defero enters into a strategic alliance with PR juggernaut BJ Communications. PRCast is an exclusive and cost-effective way to reach audiences around the world through internet-based media tours.
Posted by Kate Thompson / July 2007
Defero helps food conglomerate T. Marzetti adapt their product launch strategy to include an interactive, “next-gen” online promotion.
Posted by Kate Thompson / July 2007
Chief Executive Officer, Eric Brandt, and Ski Romagnoli (Director of Media Operations) host an educational luncheon at the Ritz-Carlton, Phoenix, AZ where Marriott and Ritz-Carlton Event and Technology Executives gather for a roundtable discussion and planning session regarding the rapidly changing landscape of new media and communication technology in hospitality. Marriott executives from across the nation participate in the event via live internet broadcast.
Posted by Kate Thompson / June 2007
Defero truly “goes green” by helping the Desert Botanical Garden achieve a Guinness World record through the live Webcast of their DigIt! campaign.
Posted by Kate Thompson / May 2007
Michael Rodgers signs on as Defero’s new Executive Creative Director. Having earned his stripes on “Madison Avenue” and in Fortune 500 America, Mike leads an award winning creative team with his progressive eye and detailed methodology.
Posted by Kate Thompson / May 2007
Johnson and Johnson taps Defero to help provide timely information to the many different divisions spanning the globe that are part of the Olympic Marketing initiative. J&J found that the live Webcasts and online learning capsules also reduced the amount of alienation people felt being part of globally dispersed team managed centrally. Defero will join J&J in China to facilitate communication efforts during the 2008 Olympics.
Posted by Kate Thompson / May 2007
Defero successfully recruits Richard L. Schaefer, Jr. to take the helm as Director of Business Development. Rick is expeditiously building vertical strategies across gaming, healthcare, regional development, consumer products, and finance.
Posted by Kate Thompson / May 2007
Defero joins forces with the prestigious Eller College of Management at the University of Arizona to construct a knowledge exchange internship program. Kate Thompson signs on in Marketing Services and will bring Defero back to campus when she returns to her post on the Eller Leadership Board.
Posted by Kate Thompson / May 2007
Defero secures another round of venture capital investment to expand into new markets, ramp up IP development, and launch two new subsidiaries.
Posted by Kate Thompson / May 2007
The Hopi Run brought the pressing water shortage issue of our region to light. The run took place in Sedona, AZ with week long festivities that Defero broadcasted over the internet.
Posted by Kate Thompson / April 2007
Defero supports Chicanos Por La Causa in their efforts to secure sponsors, volunteers, and community understanding during their annual fundraising gala with an email awareness campaign and live and on demand Webcast.
Posted by Kate Thompson / April 2007
Chief Sales Officer, Eric Snelz, is invited to join the Board of the ALS Association, Arizona Chapter. Eric will help the association achieve heightened recognition by utilizing our new media resources.
Posted by Kate Thompson / April 2007
