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Social Media: What Is It Good For? Let me first start with a small disclaimer that if you try to look me up on Facebook, MySpace, LinkedIn or Twitter, you won’t find me. This is because I am generally against social for the sake of social—not unlike how I find it difficult to see value in anything for the sake of itself. What we know... |
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Nine Tips for '09: Inventive Ways to Use Technology in Marketing When explaining that Defero is a Digital agency, I’m often asked “What does that mean?” And when I go on to say it’s combining both marketing and technology, I’m answered with “So you do Web sites and stuff?” I find it’s better to offer some real-life examples here, which is why I’ve also... |
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A Funny Thing Happened On The Way To Oz: Pulling Back The Curtain You know, we marketers can learn a lot from this movie classic. Besides being frightened by tornadoes and flying monkeys, marketers are ultimately apprehensive of what’s behind the wizard’s curtain. It is with great, yet cautious curiosity that they endeavor to unmask the mystery. Times they are a’changin’... |
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