INCORPORATING INFLUENCERS TO AMPLIFY A
FULL-SURROUND BRAND STRATEGY
The purchasing power shift toward Millennials and Generation Z has given rise to a digital-first marketing mindset. With that came the increased focus on influencer marketing. Research shows us that 83% of consumers trust peer recommendations above all other forms of advertising.
Brands have been capitalizing off this trust by leveraging influencers and their earned audiences as a recommendation tool for products and services of all categories. At Defero, we like to think of them as powerful mouthpieces that share our clients’ product differentiators and brand messages.
While we are particular about the kind of influencers we work with for each of our clients, once chosen, we let them shine in their own right. It’s important to remember that these influencers have large followings for a reason. Forcing them to post a certain look or message that doesn’t feel natural defeats the purpose of using them at all.
These are the key tenets of our influencer best practices:
- Inspire Authenticity: allow brand messaging to come from an influencer’s voice
- One Versus Many: partner with a variety of influencers of varying scale
- Diversify Content: develop strategies that leverage cross-platform activations
- Creative Flexibility: trust the influencers; they know their audience best
It’s important to remember that these influencers have large followings for a reason. Forcing them to post a certain look or message that doesn’t feel natural defeats the purpose of using them at all.
As a full-surround digital marketing agency, we pride ourselves on integrated strategies across multiple services lines. This means that while influencers can be a powerful strategy, it’s important that our clients have a foundation in place that uses their budget efficiently and, at the end of the day, achieves their business goals.
We get it – it’s a lot to take in, but luckily you have Defero on your side! Contact us today to see how we can help you!