Hairvesting in Success
Alterna
Nourishing a Promo From Its Roots
SKINCARE-INSPIRED HAIRCARE SINCE 1997
Alterna Haircare is a premium luxury haircare brand renowned for its clean, high-performance products that blend salon-level results with luxury in every strand.
Their lines are designed to nourish, protect, and transform hair — from moisturizing and volumizing shampoos to heat protectants, styling creams, and treatments — while only using natural, eco-certified ingredients.
The Ask
One day to shine
Alterna was selected for Ulta’s 21 Days of Beauty campaign, and we were tasked with creating a high-impact hair moment: a one-day, 50% off Replenishing Moisture & Bond Repair Haircare offer on September 16.
OUR STRATEGY
A LITTLE TEASE GOES A LONG WAY
To maximize impact for our one-day sale, we launched teaser ads across Meta and TikTok with urgency-driven messaging to build anticipation and demand.
On the day of the event, creative was refreshed with bold “TODAY ONLY” callouts to heighten urgency, improve ad recall, and drive immediate action.
ELEVATED RESULTS
This campaign performed well above it’s original forecast, ranking #9 in total sales volume overall and #6 in percent above FC in the hair category.
in net sales
in sales volume for the entire hair category
in percent above FC in the hair category
CPC on Meta
CTR