Changing the Game
SlotCycle
Their Winning Transformation
All In on Innovation
SlotCycle is shaking up the gaming world by bringing a fresh, modern approach to managing gaming equipment.
It’s a one-stop-shop that stacks the odds for buyers and sellers of used gaming equipment by making it easier than ever to connect, transact, and find solutions that drive the slot business.
The Ask
Dealing a New Hand: SlotCycle’s Creative Refresh
Our goal was to establish a cohesive brand identity that serves as the foundation for all future marketing efforts. We undertook a comprehensive brand refresh, revamping everything from the logo and website imagery to illustrations and brand voice.
Doubling Down on a New Logo
We reimagined SlotCycle’s existing logo by harmonizing the arrows, simplifying the color palette, and ensuring unified font weights. The result? A strikingly contemporary logo that captures SlotCycle’s innovative essence.
Acing
Illustrations
To give the SlotCycle website a modern look, we used flat graphics in bold colors. This combination captures attention, provides a sleek appearance, and creates an engaging, user-friendly experience.
Betting on Bold
To highlight key elements on the website, we used bold brand colors agains a sleek, minimalist white-colored design. This helped our bold branding elements stand out.