Integrated Digital Marketing and Interactive Advertising Agency

The Opportunity
Right Guard came to Defero looking to develop and execute a strategic digital marketing plan promoting Right Guard’s new body wash line. In order to leverage Right Guard as the official deodorant of the NBA and NBA player,...

The Opportunity
The National Kidney Foundation of Arizona (NKF AZ) looked to Defero to recharge their brand and increase awareness. With a hefty donations goal, NKF AZ wanted to expand their donation base to a new and younger audience while...

The Opportunity
The World Market Center Las Vegas (WMCLV) needed to quickly and effectively position itself as the business unit behind Las Vegas Market, Gift + Home, Las Vegas Kids and InspireDesign—all world-class trade events, called...

The Opportunity
Henkel, a Fortune 500 company with deep core values in community involvement and outreach, exercises its corporate social responsibility through the “Henkel Helps” progam.

With an overarching goal to successfully...

The Opportunity
Purex has always been known as a cost leader in the laundry care industry; however, Purex is just as effective as many of its competitors. As such, Purex’s mission from 2010 to 2011 was to rebrand itself – moving away...

The Opportunity
A leader in the Consumer Packaged Goods industry, Right Guard has been one of the top Brands in the Antiperspirant and Deodorant category for fifty years. In January of 2011, Right Guard launched its new line of Total Defense 5...