The Updates

Clubhouse: Is Audio Social Media Worth It?

Social audio platforms took the digital world by storm during the pandemic. But will they be as popular in a post-COVID world?

5 Graphic Design Trends from 2021 You’ll See In 2022

See which of the 2021 graphic design trends are here to stay.

The Time to Hire a Marketing Agency Is Now

Not getting results from your marketing efforts? It's time to hire a marketing agency.

3 Ways iOS 14.5 Impacts on Facebook Will Wreck Your Marketing

Stay ahead of the curve with these tips to pivot your conversion strategy. 

3 Brands Who Took a Political Stance and Won

Brands voting "yes" on taking a stance can be risky – but abstaining may be even riskier.

What Is TikTok?

Our Point of View on the Latest Buzzing Social Platform

The Post-COVID SEM PlayBook: 3 Things You Need To Know

3 Tips To Improve Your Paid Search Marketing Post-COVID

Creative Guidance in Times of Uncertainty

Everything is different now. Let’s act like it.

3 Steps To Adapt Your Marketing For COVID-19

How to Adjust Your Messaging for a Post-COVID-19 World

Facebook’s “Branded Content” Explained

What is Facebook’s “Branded Content” & What Are The Benefits?

5 Questions To Ask Before Any Design Project

The Who, What and Why of Strategic Design

Advertising in the Age of Social Distancing

Defero’s COVID-19 Update

Facebook & Instagram: Targeting Your Audience

Using Unique Targeting Strategies to Reach Your Audience

Is Amazon Right for Your Business?

How To Decide If Amazon is the Right Sales Channel for You

Ad Buying Strategy: Intent vs. Audience

Picking the Right Tool for the Right Job

The Importance of Being Hyper Creative

The Immeasurable Conversion Factor

Keep It Consistent

Why and What People Expect

Reaching the Right Eyeballs

How to Maximize Your Media Spend

You Ought to be Advertising on OTT

The Advertising Power Behind Over-The-Top Media

The Real Real on Virtual Reality Marketing

Turn on, Tune in, and Drop out of reality

Get Connected With A LinkedIn Media Plan

How to elevate your omnichannel strategy with LinkedIn

The Purpose of Purpose-Driven Marketing

Why? Because! Consumers Care About The Cause!

Does My Business Need Both SEM & SEO?

The Realities Of Finite Resources

Hey Google, Alexa, Siri, Can You Hear Me?

How Voice Search Can be a Key Component of Your SEO Strategy

How GDPR Affects Marketers

Major Regulatory Overhaul on the Internet

The Importance of Brand Voice

Developing the Foundation of Your Brand’s Personality

‘Tis The Season for Marketing!

Digital Marketing During the Holidays

Making Email a Priority

Why Email Marketing? To Build Better Relationships With Consumers Through Communication, Education, and Building a Brand Community.

Design Week Recap

Drawing Inspiration at Phoenix Design Week

You Win, Defero Wins

2018 Awards Season was an absolute whirlwind and Defero came out on top!

The Power of Integrating Influencers

Incorporating influencers to amplify a full-surround brand strategy