Performance Media Strategist

Position: Performance Media Strategist
Location: Phoenix, Arizona (On-site 16th Street & Northern)
Status: Exempt
Compensation: Competitive salary DOE, Health, Dental, Vision Insurance, 3 weeks PTO 10 paid holidays, mobile phone allowance and matching 401-K (after 1st year of employment), Flexible WFH schedule with WFH Fridays. Partial paid maternity/paternity leave.
Education: BS in Marketing, Advertising or related field, OR Four (4) years of experience in agency digital media management required (experience with hands on within high-touch platforms like Meta, Google Ads, Pinterest, TikTok and others required)

As a key player on the Performance Media team, the Media Strategist is someone that can plan the proper strategy to succeed against client engagements and goals. The Media Strategist must have a deep understanding of the various platforms and opportunities presented across the digital media landscape.

With our client services team, you will be charged with working through discovery and definition of client goals and objectives. Working through KPIs and methods for tracking. Planning, kicking off execution teams and then seeing through to reporting and the success of campaigns.

In this position, you should have a clear understanding of the media landscape as a whole as well as the roles all paid and organic media channels play in driving success for clients. You will need to be comfortable communicating, both internally and with clients, recommendations on the overall plan as well as rightsizing channels based on budgetary constraints or adjustments that naturally come throughout a campaign/strategy.

Our paid digital media campaigns range from paid search, paid social, programmatic, to video placements and range from small to large advertising budgets. We also manage organic search and SEO strategies for our clients, as applicable. You’ll be charged with being able to move quickly and dynamically to adjust strategy and plans to utilize the lift from all channels and Defero’s full surround approach. Nothing we do is in a set it and forget it model; our strategy teams understand this and thrive on the agency process.

You’re a digital media rockstar and can wear multiple hats, you understand agency life! You can act as a media planner in that you can develop multi-channel media strategies with rationale as to why. You can act as a media buyer in that you know the ins and outs of the most common paid media platforms and can navigate them with ease. You can act as an analyst by leveraging tools like Google Analytics to not only track and report on client KPIs but to elevate their strategies. You’re a holistic digital marketing thinker and understand the importance and roles of the following: email marketing, conversion rate optimization, creative, web development, etc. And importantly, you’re a solid communicator with internal staff setting clear expectations and with clients explaining the ‘why.’

Working at Defero requires you to be a team player and to always put the best interest of the client first. As a member of the media leadership team, you’ll be timely, responsive, flexible and accountable. Upon joining the team you’ll plug-and-play to hit the ground running!

Additionally, you will work to expand your own personal knowledge of current and emerging platforms and earn identified certifications to more fully develop your own expertise into one of a true holistic marketing expert for the benefits of our clients and as a manager for our internal media team associates.

This role provides an opportunity for future upward mobility and a personal growth path forward.


  • Work in the office, side by side, with the media and client service teams to build, track and modify digital strategy to achieve campaign and client success.
  • Paid media strategy oversight, plan management & ownership. Maintains a high level of expertise across all paid media platforms, including but not limited to paid social, paid search and programmatically placed media.
  • Current and new client media/campaign strategy & planning. Maintains the ability to develop holistic media strategies for clients, leveraging a variety of media platforms.
  • Client-facing responsibilities: communications, deliverables. Has the ability to own the room related to performance media and guide client and team conversations accordingly.
  • Strategic marketing partner discovery and vetting. Work through opportunities from outside partners to execute media opportunities for campaign delivery and targeting.
  • IO review and signing. Work through the details to align with plans and team goals.
  • New Business strategy & execution. Support new business pitch and growth for performance media opportunities.
  • Practices critical thinking and reasoning skills. Examines the details while not losing sight of the bigger picture.
  • Digests, retains and shares the latest industry news and applies it to client projects as applicable.


  • Always seeks clarity.
  • Always takes actions that are in the best interest of the client and Defero.
  • Actively tries to improve and be better on behalf of the agency and client.
  • Maintains the ability to professionally interface and communicate with clients and internal teams. Strives to be exceptional with verbal and written communications.
  • Demonstrates exceptional organizational and project prioritization skills.
  • Practices effective time management.
  • Meets deadlines, exceeds expectations and produces work at the highest quality assurance standards.
  • Demonstrates a capacity to operate with a level of self-sufficiency.
  • Has ‘difficult conversations’ with fellow associates when needed.
  • Maintains a positive personality that fits into the Defero culture and contributes to its growth.
  • Is a capable speaker in front of a group and is an active participant in conversations. Has an ability to own the room when presenting on media-related topics.
  • Acts as a problem solver and is solution-oriented.
  • Documents time daily in Workamajig.
  • Travels as required to client meetings, events or other out of the office activities.


  • Bachelor’s Degree required or 4+ years of media planning/buying experience across digital mediums.
  • Past agency experience required.
  • Strong working knowledge of all aspects of paid digital media.
  • Attention to detail and ability to juggle multiple clients, projects and tasks.
  • Excellent written and verbal communication skills.
  • Possess a natural curiosity about digital media – early adopters wanted.
  • Both an overarching strategic and tactical implementer, both are key to this role.