Coors Light
Birds Nest
The biggest after party in all of golf
What is the Coors Light Birds Nest?
The Coors Light Birds Nest is a 4-night concert series best known for its party atmosphere and top-tier entertainment. This event takes place annually during the PGA Tour Waste Management Phoenix Open and is hosted by the Thunderbirds Charities, a non-profit organization. The majority of ticket sales go to support organizations that assist children and families in Arizona.
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Our Strategy
Take center stage
We connected with concertgoers and drove up performance by building a strong fan base through social media platforms.
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Promoting Ticket Sales & Awareness
Defero launched a 5-month campaign on Instagram, Facebook, Pinterest, Spotify, TikTok, and Twitter to promote ticket sales and bring awareness to the event. In doing so, the following campaign elements were executed:
- Creation of custom Reels/TikToks based on current trends
- Showcased images and videos from prior years to build excitement
- Social giveaways & public events
- Live event coverage
Expanding Our Reach
We worked with influencers to help promote the giveaways that were taking place.
PAID PERFORMANCE:
- With minimal investment, our paid efforts drove 50,500 impressions and reached 20,000 individuals.
ORGANIC PERFORMANCE:
- In total, our influencer content drove 18,000 total engagements on Instagram.
- Entries drove 20,000 engagements.
![](https://www.deferousa.com/wp-content/uploads/2023/04/phone-mock-2.gif)
![](https://www.deferousa.com/wp-content/uploads/2023/04/phone-mock-2.gif)