Schwarzkopf Professional

Cutting-edge professional hair care + media

Cut Above the Rest

Schwarzkopf Professional is an innovator in the hair and beauty industry, offering a wide range of products, including styling and color products, to professional beauty stylists. They pride themselves on empowering stylists to be the “hairdressers of tomorrow” by providing them with the latest tools and products to help them stay ahead of the game.

Schwarzkopf Professional partnered with Defero to drive sales on their new platform, Salonory, and aid in awareness of the launch of their Level 10 product.

Our Strategy

Style Your Way To The Top

Schwarzkopf Professional partnered with Defero to promote their products across social media platforms including Instagram, Facebook, YouTube, and TikTok.


We focused on evergreen ads that kept SKP on the minds of hairdressers on social media, along with seasonal promotional pushes such as Back to School, Cyber Week, and Cyber Monday.


Overall revenue generated in 2022


Total online sales generated from paid ads in 2022


Averaged Return on Ad Spend


By continuing to target active hairdressers on social media, we implemented a slew of ads across Instagram, Facebook, YouTube, and Tik Tok.


Total engagements


Views per video



Ready to blow away the competition?