Cutting-edge professional hair care + media
Cut Above the Rest
Schwarzkopf Professional is an innovator in the hair and beauty industry, offering a wide range of products, including styling and color products, to professional beauty stylists. They pride themselves on empowering stylists to be the “hairdressers of tomorrow” by providing them with the latest tools and products to help them stay ahead of the game.
Schwarzkopf Professional partnered with Defero to drive sales on their new platform, Salonory, and aid in awareness of the launch of their Level 10 product.
Style Your Way To The Top
Schwarzkopf Professional partnered with Defero to promote their products across social media platforms including Instagram, Facebook, YouTube, and TikTok.
We focused on evergreen ads that kept SKP on the minds of hairdressers on social media, along with seasonal promotional pushes such as Back to School, Cyber Week, and Cyber Monday.
Overall revenue generated in 2022
Total online sales generated from paid ads in 2022
Averaged Return on Ad Spend
By continuing to target active hairdressers on social media, we implemented a slew of ads across Instagram, Facebook, YouTube, and Tik Tok.
Views per video