Cultivating Prosperity

Flower Child

Growing Sales through Pinterest

Food to nourish your mind, body, and soul.

As a pioneer in bringing healthy dining to the mainstream, Flower Child prides itself on serving farm-fresh, fast-casual food to environmentally-conscious stomachs.

They asked Defero to help diversify their digital footprint and find a more efficient way to drive online orders after iOS14 placed limitations on targeting and reporting.

Flower Child Pinterest

Our Strategy

Planting the Seeds
for Success

We felt it would be in the best interest of the Flower Child to invest in building a presence on Pinterest. We ran our first set of Pinterest ads through a two-phased approach.

Our Results

Our Flowers Bloomed

Our Brand Awareness Campaign Drove:

  • 1.93x ROAS
  • 2.3MM Impressions
  • Over $20K in Online Sales

Our Conversion Campaign Drove:

  • 10.17x ROAS
  • 584,740 Impressions
  • 1,750 Online Orders
  • Over $50K in Online Sales

Overall We Drove:

  • Over $75K in Online Sales
  • ROAS better than that on Facebook and Instagram

Looking to grow your brand, too?