As a pioneer in bringing healthy dining to the mainstream, Flower Child prides itself on serving farm-fresh, fast-casual food to environmentally-conscious stomachs.
They asked Defero to help diversify their digital footprint and find a more efficient way to drive online orders after iOS14 placed limitations on targeting and reporting.
We felt it would be in the best interest of the Flower Child to invest in building a presence on Pinterest. We ran our first set of Pinterest ads through a two-phased approach.
We used bold, delicious, and enticing creative for our brand awareness campaign to generate interest in the Flower Child's menu.
To further bolster online orders for Flower Child, our second flight focused on retargeting those who interacted with the brand awareness ads or visited the online ordering page.